Three new clients have hired the Sells Agency of Little Rock to lead their research and marketing efforts, including two local residential developments and an Indiana bank that is one of the oldest national banks in the United States.
First Financial Bank, based in Terre Haute, chose the Sells firm over two national agencies specializing in bank marketing, according to Mike Sells, the Little Rock firm’s CEO.
"They had a difficult decision to make," he said. "We are just happy to have been selected to work with them. A great organization, a great history and really outstanding people."
The $3 billion bank describes itself as the country's fifth oldest national bank, with 69 banking centers in Indiana and Illinois. It was named one of the top 50 publicly traded banks last year by Bank Director magazine.
The firm also picked up business from Rockwater Village, a "traditional neighborhood development" along the Arkansas River in North Little Rock, and the River Market Tower, developed by Moses Tucker Real Estate, an upscale condominium high-rise at Third and Rock streets in Little Rock.
"Rockwater Village is a neighborhood located on the river just west of Argenta in North Little Rock," Sells said. "We just launched their new website and announced that they have been chosen as Arkansas' first Southern Living Inspired Community."
River Market Tower, he said, offers expansive views of Little Rock and the river, along with private parking, balconies and a prime location within walking distance of downtown shops, restaurants and entertainment venues.
"We're honored to be selected to work on both new and developing projects, as well as the opportunity to work with an institution that has been part of the financial industry for almost two centuries," Sells said.